Monetization solution for everyone: generate revenue from your digital activity

December 20, 2007 at 10:27 am | In Advertising, Innovation, Marketing | Leave a Comment
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logo_ads-click_rgbwhitebackground.jpgOne of the future trends of online advertising will be about enabling an extreme form of targeting that incorporates identity, topics, and stated interests from consumers to serve ads. Brands will no longer buy millions of impressions; they will buy 100 messages targeted to precisely the right people. Customers, in turn, will stop viewing these ads as a nuisance and will appreciate the value they offer because they will be relevant and tailored correctly.

Ads-Click announced the launch of a monetization solution for everyone that would like to generate revenue from their digital activity such as social networks, IM, VoIP client, etc… by proposing micro ads to their community that are perfectly in line with their passions, needs, topics of discussion, etc…

First available in private beta on MSN messenger and Facebook, the solution from Ads-Click will be extended to Twitter, Skype and all the social networks that have implemented Opensocial.

All Internet users can be editors of their social network, but also advertisers by proposing classified ads directly on all of the social networks linked to the Ads-Click platform.
This is a new concept that aims to remunerate, no longer only the owners or editors of social platforms, but also the users of these social networks.

In order to be the least intrusive as possible, the formats will be limited to one line with 35 recognizable characters. The display will be controllable with options for frequency of appearance or cancellation. Internet users will be paid for clicks beginning with minimum earnings of $10 and a network of more than 200,000 advertisers will propose advertisements based on targeting rules.

About Ads-Click

Ads-Click is a market leader in solutions for search and contextual advertising. The company’s technology is used by major Internet players in North America, Europe, Asia and Australia and serves over 5 billion pages views per month.  Ads-Click is acting as a disruptive force in the world of online advertising by providing a game-changing level of transparency and control over ad prices and content types compared with other providers. And unlike other advertising networks, because Ads-Click’s platform provides full visibility into actual live bids for online ad space, publishers and advertisers themselves determine fair prices for online advertising, rather than a third-party. 

Geo-targeting: how to localize global business

December 18, 2007 at 9:57 am | In Advertising, Marketing | 2 Comments

Geo-targeting is the most exciting way to reach local audiences on the Internet. It is becoming an increasingly valuable tool for national markets as they look for ways to tailor their messages and offers to consumers living in different geographical areas. Businesses focusing solely on limited geographical locations are looking to geo-targeting in order to help them to issue messages and offers to customers in their local areas with no waste of advertising dollars for areas not of interest. It can be defined as the capability to target potential customers by geographical location and it is also known as “localized online advertising“.

Geo-targeting will give you the capability to send ads only to the clients that live in selected geographic locations; it enables you to display your ads to potential customers located or interested in particular geographical areas within the market selected for your account.  It gives you the opportunity to promote your business to a local audience and consumers within the entire market. 

Basically geo-targeting is a method to regionalize ads on websites, cashing in on people in certain areas with certain available goods. It gives advertisers better value for inventory and boosts revenue streams by better targeting ads. This approach enables advertisers to target users based on their geographical location, to serve customers regionally and to increase brand/product awareness levels in specific geographical area. The advantage of the Pay Per Click search engine that offers geographical targeting is that it provides targeted visitors to advertisers willing to invest the extra dollar for qualified prospects.

Advertisers benefit from this model by using keywords containing the name of the specific geographical region.  Putting the name of your geographic region into the title or description of your listing also increases your return on investment. The geo-targeting approach targets advertisements geographically based on: 

  • Country
  • State
  • DMA (Demographic Metropolitan Area)
  • City
  • Zip code 

Geo-targeting can be helpful for: 

  • Small businesses that want to drive traffic to their physical store by targeting customers searching online for local providers of goods and services
  • Service-oriented businesses or individuals, such as plumbers or estate agents
  • Regional businesses looking to target customers interested in products and services in a specific physical location
  • Large businesses that want to drive customers to their website and/or physical shop location

Online advertising reaches everyone in the world with access to a website. If your business would like to run an advertising campaign targeted to a specific region, geo-targeting; a way to geographically localize advertisements, can be the answer.

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