Emilia Akulenko’s Weblog

There are some old school marketing techniques that still works:

● Press Releases 

When it used to be really read by the press, it was appropriate to call it a press release. Now it might be called as a news broadcast. Also, if you focus on a niche or use the more expensive services you may still hit some great media outlets.

● Email 

Way more attention seems to be given to social media than email marketing. However, email marketing will still generate a lot more money for you. 

● SEO 

Search Engine Optimization is not the new hot thing, but if there is one area that is actually using social media well, it is the people that get how SEO and Social Media tie in together. The key with SEO is that if you are in a tight target niche with little competition, you can probably pay for a one time project and reap the rewards for a long time. If you are in an even slightly competitive market, you need someone that goes to war on your behalf every month to increase ranking and get more pages indexed.

● Old Websites 

These old sites have great credibility in the eyes of search engines and can be ignited by a good search engine specialist.

● Directories 

Things like directories seem out of date, but getting listed in a good directory still gives you a valuable back-link and can generate a steady (if not huge) stream of traffic, like technorati and blogcatalog.

● Link Exchanges 

These things have a bad name, and anything that automates the process. However, doing an occasional link exchange with someone else in your industry will help – not hurt – your website. If link exchanges actually hurt websites, most blogs with blog rolls would be thrown out of Google long ago since they often link to each other. 

● Word of Mouth

The oldest of the old school marketing is the new mean. Finding ways to get people to talk about you are the holy grail of cutting through the clutter.