Internet is the medium of today and tomorrow
July 7, 2009 at 10:33 pm | Posted in 1, Advertising, Changes, Cyber, Cyber Marketing, Innovation, Marketing, Marketing 2.0, Media 2.0 | 1 CommentUse of the Internet for business marketers is a reality. Television, print, newspaper, and other traditional marketing avenues will continue to be used but these who ignore the Internet will lose the race for competitive advantage. Those who have embraced the Internet have demonstrated its power and are innovators.
Marketing on the Internet is a new business channel, yet in many way it remains the same as traditional marketing, but companies need to learn what works on Web sites, how to communicate their message and how to differentiate their Web sites.
Due to its structure and capabilities, the Internet is the medium of today and tomorrow. Thus, more and more people connect and join the “cyberworld” as a new media, new distribution channel, new opportunity, new source of business.
The demand of it emerged and developed new tools, such as internet marketing, affiliate marketing, conversational marketing, viral marketing, search engine marketing, search engine optimization, AdSence and AdWord techniques which are implemented today by many of companies who do care about their future and about their reputation.
More than a revolution, cybermarketing incorporates many changes induced by information technology on marketing. It does not replace traditional marketing, but adds features and new opportunities now available and ubiquitous tomorrow. Indeed, the various media (TV, radio, newspapers) converge, through the digitization of information to the future information superhighways. Thanks to its, there are many possibilities. The Internet provides a tremendous support and allows the cybermarketing preparation of the information services of tomorrow.
The implementation of an Internet project in a company now requires a prior appraisal. Indeed, if the connection is simple and economical, the creation, promotion and maintenance of a site require trendy and ongoing knowledge of the Internet market and the needs of users.
The Internet gives business a better way to do things they do. The Internet capability to cut costs for selling and buying organizations. Automated functions and instant data information can cut purchasing cycle times, reduce human resources costs, and lower transaction costs for suppliers.
Further to cost reduction, there is increased efficiency. Online functions for customer service, product information, product ordering are available to customer 24 hour a day every day of the year. These are value-added services that serve to differentiate the products they compliment.
Increasingly through innovative outside relationships, organizations are aggressively reshaping themselves and fundamentally changing the way they do marketing. Unprecedented levels of performance and profitability have resulted from these efforts. The bottom line is that the Internet has became one of today’s most powerful, organization-shaping management strategies.
Global competition has intensified with the introduction of new technologies. Those who can exploit the opportunities of this new technology will win. Cybermarketing enables a large company to be responsive, representative, innovative, and fast and a small company to compete internationally. Information technology changes on a month-to-month basis and sometimes week to week. The pace of change is accelerating. To remain competitive, companies must position themselves and commence marketing on the Internet, cybermarketing.
Cybermarketing
July 5, 2009 at 11:32 am | Posted in 1, Advertising, Changes, Cyber, Cyber Marketing, Digital Communication, Marketing, Marketing 2.0, Media 2.0, Mobile | Leave a comment“It is the combination of direct marketing
principles with Internet technology in order to
find profitable customers and interact with them
to find out how they want to do business, when
they want to do it, and under what terms.”
EC-Concil
The Internet is no longer new. But the use of it in terms of business have been changed and recent. Most firms use it as an indispensable communication tool. It is an established focus on advertising spending. It is the biggest growing channel for sales and investment in any marketplace. Many big players moved from “real world” to online one. Internet technology has been developed an extraordinary way for the past decade. The number of internet users has risen exponentially and according to a interworldstats reached 1,5 billion worldwide in 2009.
The term “Cybermarketing” for the first time has been utilized in 1995 by Len Keeler in his book “Cybermarketing”. He defines the cyber prefix in its application to marketing, and more, as a meeting point for the world of computers and communications. Most of us would define marketing as whatever you do to promote the growth of your business. It can include market research, publicity, advertising, sales, merchandizing and distribution, and customer service and support.
“Computer theorists use the term cyberspace to refer to the notional social arena we enter when using computers to communicate. Cyberspace can be used more generally to refer to the potential lifeway or general type of culture being created via Advanced Information Technology (AIT)”, the congeries of artifacts, practices, and relationships coming together around computing” (Hakken, 1999, p. 1). Ethnographer Hakken, in his book Cyborgs @ Cyberspace (1999), sees the cyber prefix, and the word cyberspace, as representing a culture. “The new computer-based ways of processing information seem to come with a new social formation, or, in traditional anthropological parlance, cyberspace is a distinct type of culture” (Hakken, 1999, p.2).
Cybermarketing has become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails,banners, blogs and many different ways that internet provides. In other words, cybermarketing is a blend of internet technology and direct marketing principles that is adopted by business owners to find profitable customers and to interact with them in order to enhance their business activities, thereby ensuring improved ROI (Return on Investment.) A number of activities are involved in cyber marketing such as internet marketing, affiliate marketing, viral marketing, conversational marketing, social media marketing and google search.
Cybermarketing can take many forms as well as simple advertisements on websites. It can also be exploited through the use of email, individualized websites for the company or also via communication devices such as mobile phones. To bring in some academic theories, it is the combination of the internet and the use of direct marketing.
An advantage that is born of cyber marketing is the notion of interactivity. It means that the producer of the product, service or public service can communicate through the internet effectively and leave a lasting impression in the consumer’s mind.
Benefits derived from the adoption of cybermarketing techniques are immense. First of all, it enables to minimize business costs and helps to reach a substantial number of customers and that too within minimal time frame.
Another great benefit of cybermarketing is that it allows firms to cost-effectively reach in any type market, let it be regional, national, and international.
“The requirements of effective communications and persuasion are fixed and do not vary
from country to country. The specific advertising message and media strategy must often
be changed from region to region and must frequently be adapted from country to
country to correspond with the requirements for effective communication and persuasion
in the particular region or country” (Keegan, 1989, p.496).
Also, a significant benefit of cyber marketing is that it enables to win profitable customers. Exceptionally low marketing costs, high profit margin, increased customer loyalty, round the clock services, and expansion in customer base are the other obvious benefits of cyber marketing.
With the internet becoming an ever larger part of modern life, expert more companies and businesses to begin exploiting it, with new updates in cyber marketing news becoming the norm.
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