Cybermarketing

July 5, 2009 at 11:32 am | Posted in 1, Advertising, Changes, Cyber, Cyber Marketing, Digital Communication, Marketing, Marketing 2.0, Media 2.0, Mobile | Leave a comment

“It is the combination of direct marketing
principles with Internet technology in order to
find profitable customers and interact with them
to find out how they want to do business, when
they want to do it, and under what terms.”
EC-Concil

The Internet is no longer new. But the use of it in terms of business have been changed and recent. Most firms use it as an indispensable communication tool. It is an established focus on advertising spending. It is the biggest growing channel for sales and investment in any marketplace. Many big players moved from “real world” to online one. Internet technology has been developed an extraordinary way for the past decade. The number of internet users has risen exponentially and according to a interworldstats reached 1,5 billion worldwide in 2009.

The term “Cybermarketing” for the first time has been utilized in 1995 by Len Keeler in his book “Cybermarketing”. He defines the cyber prefix in its application to marketing, and more, as a meeting point for the world of computers and communications. Most of us would define marketing as whatever you do to promote the growth of your business. It can include market research, publicity, advertising, sales, merchandizing and distribution, and customer service and support.

“Computer theorists use the term cyberspace to refer to the notional social arena we enter when using computers to communicate. Cyberspace can be used more generally to refer to the potential lifeway or general type of culture being created via Advanced Information Technology (AIT)”, the congeries of artifacts, practices, and relationships coming together around computing” (Hakken, 1999, p. 1). Ethnographer Hakken, in his book Cyborgs @ Cyberspace (1999), sees the cyber prefix, and the word cyberspace, as representing a culture. “The new computer-based ways of processing information seem to come with a new social formation, or, in traditional anthropological parlance, cyberspace is a distinct type of culture” (Hakken, 1999, p.2).

Cybermarketing has become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails,banners, blogs and many different ways that internet provides. 

In other words, cybermarketing is a blend of internet technology and direct marketing principles that is adopted by business owners to find profitable customers and to interact with them in order to enhance their business activities, thereby ensuring improved ROI (Return on Investment.) A number of activities are involved in cyber marketing such as internet marketing, affiliate marketing, viral marketing, conversational marketing, social media marketing and google search.

Cybermarketing can take many forms as well as simple advertisements on websites. It can also be exploited through the use of email, individualized websites for the company or also via communication devices such as mobile phones. To bring in some academic theories, it is the combination of the internet and the use of direct marketing.

An advantage that is born of cyber marketing is the notion of interactivity. It means that the producer of the product, service or public service can communicate through the internet effectively and leave a lasting impression in the consumer’s mind.

Benefits derived from the adoption of cybermarketing techniques are immense. First of all, it enables to minimize business costs and helps to reach a substantial number of customers and that too within minimal time frame.

Another great benefit of cybermarketing is that it allows firms to cost-effectively reach in any type market, let it be regional, national, and international.

“The requirements of effective communications and persuasion are fixed and do not vary
from country to country. The specific advertising message and media strategy must often
be changed from region to region and must frequently be adapted from country to
country to correspond with the requirements for effective communication and persuasion
in the particular region or country” (Keegan, 1989, p.496).

Also, a significant benefit of cyber marketing is that it enables to win profitable customers. Exceptionally low marketing costs, high profit margin, increased customer loyalty, round the clock services, and expansion in customer base are the other obvious benefits of cyber marketing.

With the internet becoming an ever larger part of modern life, expert more companies and businesses to begin exploiting it, with new updates in cyber marketing news becoming the norm.