Monetization solution for everyone: generate revenue from your digital activity
December 20, 2007 at 10:27 am | In Advertising, Innovation, Marketing | Leave a CommentTags: ads click, Innovation, Marketing
One of the future trends of online advertising will be about enabling an extreme form of targeting that incorporates identity, topics, and stated interests from consumers to serve ads. Brands will no longer buy millions of impressions; they will buy 100 messages targeted to precisely the right people. Customers, in turn, will stop viewing these ads as a nuisance and will appreciate the value they offer because they will be relevant and tailored correctly.
Ads-Click announced the launch of a monetization solution for everyone that would like to generate revenue from their digital activity such as social networks, IM, VoIP client, etc… by proposing micro ads to their community that are perfectly in line with their passions, needs, topics of discussion, etc…
First available in private beta on MSN messenger and Facebook, the solution from Ads-Click will be extended to Twitter, Skype and all the social networks that have implemented Opensocial.
All Internet users can be editors of their social network, but also advertisers by proposing classified ads directly on all of the social networks linked to the Ads-Click platform.
This is a new concept that aims to remunerate, no longer only the owners or editors of social platforms, but also the users of these social networks.
In order to be the least intrusive as possible, the formats will be limited to one line with 35 recognizable characters. The display will be controllable with options for frequency of appearance or cancellation. Internet users will be paid for clicks beginning with minimum earnings of $10 and a network of more than 200,000 advertisers will propose advertisements based on targeting rules.
Ads-Click is a market leader in solutions for search and contextual advertising. The company’s technology is used by major Internet players in North America, Europe, Asia and Australia and serves over 5 billion pages views per month. Ads-Click is acting as a disruptive force in the world of online advertising by providing a game-changing level of transparency and control over ad prices and content types compared with other providers. And unlike other advertising networks, because Ads-Click’s platform provides full visibility into actual live bids for online ad space, publishers and advertisers themselves determine fair prices for online advertising, rather than a third-party.
Record volume of acquisitions in 2007
November 12, 2007 at 4:48 pm | In Advertising, Innovation, Venture Capital | Leave a CommentTags: ads click, Advertising, baytech venture, index venture, Innovation, mangrove, openads, Venture Capital
This graph represents the evolution of M&A operations since 2002 in the advertising and online marketing field. An important acceleration can be observed since 2005 to reach a peak in 2007, when we’re only in the middle of the year.
Click to enlarge
Concerning recent investments in this field in Europe, after ADS-click in Geneva was given a 4 million $ financing by Baytech Venture in March 2007, it’s now Openads’ turn to receive 5 million $ from Index Venture and Mangrove. (Openads is based in London).
The future of online advertising, like the NASDAQ !
November 12, 2007 at 4:41 pm | In Advertising, Marketing 2.0 | Leave a CommentTags: Adbrite, adify, ads click, Advertising, Marketing 2.0, Quigo, rightmedia, Turn, Wunderloop
Like on the NASDAQ, or on a stock market, online advertising will trade on electronic markets in all available formats, from mobile to video, including sponsored links. Marketplaces are getting their “investments” ready to take the best places on a market estimated at over B100$ in 2009.
Today, Adbrite, Rightmedia, Ads-Click, Quigo, Adify, Turn, Wunderloop are getting ready to conquer these markets, whose progressions are huge.
Who will defy GoogleClick?
Google is behind in this field, stuck in the opaque Adwords and Adsense model which dates back to 2002. The online advertising giant has just bought Doubleclick, just as the company has announced the near release of an Ad exchanges technology. The sign of a fundamental strategic swerve for the search engine which aims to become a universal marketplace.
Another sign of the times, Yahoo wants to stay in touch by investing in Rightmedia, while in parallel launching Panama, a platform inherited from Overture.
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