The future of online advertising, like the NASDAQ !
November 12, 2007 at 4:41 pm | In Advertising, Marketing 2.0 | Leave a CommentTags: Adbrite, adify, ads click, Advertising, Marketing 2.0, Quigo, rightmedia, Turn, Wunderloop
Like on the NASDAQ, or on a stock market, online advertising will trade on electronic markets in all available formats, from mobile to video, including sponsored links. Marketplaces are getting their “investments” ready to take the best places on a market estimated at over B100$ in 2009.
Today, Adbrite, Rightmedia, Ads-Click, Quigo, Adify, Turn, Wunderloop are getting ready to conquer these markets, whose progressions are huge.
Who will defy GoogleClick?
Google is behind in this field, stuck in the opaque Adwords and Adsense model which dates back to 2002. The online advertising giant has just bought Doubleclick, just as the company has announced the near release of an Ad exchanges technology. The sign of a fundamental strategic swerve for the search engine which aims to become a universal marketplace.
Another sign of the times, Yahoo wants to stay in touch by investing in Rightmedia, while in parallel launching Panama, a platform inherited from Overture.
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